Although summer is perhaps the busiest time of the year for most of us in the HVAC industry, finding new potential customers needs to be a part of our everyday activities.

Generating sales leads traditionally begins with networking.  Joining other trade associations and becoming actively involved with their events and programs can be a great source of new customers.  Another resource might be to simply contact your friends and family and ask them to make introductions to people who may be interested in your products or services.

Besides networking, trade shows are another excellent opportunity for business-to-business networking. There are numerous local and national trade shows which can offer you direct exposure to potential new customers.  By building an interesting and interactive display, you can collect contact information from dozens of potential buyers and business partners in a short period of time.

Perhaps the quickest way to assemble hundreds of sales leads is to buy a sales lead list. There are many direct marketing companies who collect and sell specialty lists that target specific consumer sectors. The obvious advantage of these lists is that you can get instant access to thousands of names for a relatively small investment.  The disadvantage is that these names are usually unqualified leads and must be analyzed to see whether or not they’re a good match for your services.

Our June events were once again a great success.  Special thanks to all of the sponsors for their support.  Special thanks to Consolidated Refrigerant Solutions and National Compressor Exchange for sponsoring the cocktail networking event at the Chalet in Roslyn, and ABCO for their continued support of the annual “Night with the Mets”.

Please remember to register for 38th Annual MACC Golf Outing on August 8 at The Village Club at Lake Success.  I’m looking forward to seeing you soon, and remember to visit our web site at www.maccny.org for upcoming events.