As we move forward into the electronic age, business owners need to figure out the most effective way to market their company.  With the diversity of the different types of social media, search optimization, and ad words, most companies face the difficult decision to figure out where to allocate their marketing dollars.   Many of us relied on the yellow pages, but today find it difficult to justify the cost and evaluate the effectiveness of this type of marketing. 

One of the goals of MACC is to strengthen the exposure of contractors and associate members.  Our newsletter has been redesigned and will be distributed to other groups outside of this association.  This will improve our exposure with those of related industries and establish this organization as a single source of air conditioning professionals in the New York area.  Our web site will also be seeing many new improvements.  In addition to providing improved content and useful links, we will begin to profile member contractors, vendors and their companies more prominently on the landing page of the web site.  An improved means of searching for contractors and vendors will also make us more visible to potential customers.

I want to thank Wayne Atkins for presenting at our lasting monthly meeting. As part of our workshop series, on October 28th at Wales Darby in Islandia, Wayne will be providing a full day seminar detailing his techniques to improve your business.

Our next meeting will be at Westbury Manor on  November 5th.  I look forward to seeing you there. Remember to visit our web site for upcoming events.